The Number 1 Top Amazon Selling Tip - It Pays To Know SEO

There's a lot more to selling on Amazon than you may think. Tips like optimizing your listings, managing your reviews, and keeping your seller stats in the green are valuable and certainly important, but they won't necessarily translate into the traffic and sales you might have expected. So what's the difference between being a top seller and being destined to languish in the abyss of wannabes? What's the #1 Top Amazon Selling Tip? You guessed it... "it pays to know the SEO."

While the massive retailer happens to also be one of the most secretive, we do know as of January 2014 there were no less than 2 million third party sellers on the Amazon marketplace, and that does not include the scores of Amazon's own products. If you're going to be successful as a seller on Amazon, you have to be successful outside of the platform as well. Your Brand's visibility drives searches, which in turn triggers the complex algorithms of search engines like Amazon to display your listings more often or more prominently. Amazon wants to make money. They don't care if it is from selling your product or selling your competitors. The platform is designed to favor those listings that have the most traffic both on the Amazon platform, as well as off. Crappy or unqualified traffic doesn't help you either. You need legitimate and quality traffic and rankings from the search engines.

Over the past several years I've managed a potpourri of brands ranging from male enhancement supplements, skincare, prom dresses, gym gloves, underwear and celebrity fitness DVDs to name a few. With such a diverse catalog of products, combined with the constantly changing search engine algorithms and SEO "rules," I've been able to identify a couple of clear patterns that transcends product category classifications. I've also discovered the #1 Top Amazon Selling Tip:

Over the years of managing other Brands as well as building my own I've learned that nothing, absolutely nothing, trumps the power of SEO.
Here are a couple more insights that will give you an edge in the seller marketplace:

1. You need a website. I don't care if it's only 7 pages. As long as it has some pictures on it, original text, and is optimized for the search engines, you can use it as a tool to drive Brand exposure. Over time you'll not only be helping to drive eCommerce sales, but you'll be building Brand equity as well.

2. If no one cares about your product or Brand, the search engines won't either. There is no "tricking" anyone into buying or seeing your product. Those are the very SEO tactics that the search engines have spent billions of dollars to undo. If you can generate organic traffic to your Amazon product listings, it will become a cumulative effect. Amazon will recognize that your listings are capturing offsite traffic, and you'll be rewarded with higher visibility within the Amazon algorithms.

Keep in mind that it is still VERY important that your products are optimized for Amazon's selling platform, as well as using great marketing strategies. Your goal is to be able to generate quality traffic, and convert that traffic into sales. That can only be done with an optimized listing to begin with.

An Executive Level Marketing Professional, Christopher Drewa has over 10 years of Online Marketing experience working with leading Brands in the Consumer Packaged Goods, Direct Marketing, and B2B environments.

In 2011 he founded http://www.OnlineMarketingDetails.com to empower Small Business Owners with the knowledge and resources to use Social Media Marketing, SEM, SEO, and Affiliate Marketing to drive traffic, generate leads, and increase revenue online.
His passion for Small Business Marketing and Development is measured in the results he achieves with his clients and team members.

Christopher currently resides in Los Angeles, CA and works with clients across the country.
Article Source: http://EzineArticles.com/?expert=Christopher_Drewa

Cheap VPS Hosting For SEO

Internet is different in 2014. Yes, it existed back in 1998 and even earlier, believe it or not, but back in those times we used it to download some obsolete chat software only. Or almost only.

Some 15 years later, business is turning more and more towards the virtual space. Imagine you want to open a shop. What are some of the difficulties you are going to face?

What to sell. It depends on your qualifications and knowledge.

How to sell it? Again, it is entirely up to how capable a merchant you are.

Where to sell it? Well, here the internet is what matters.

Because, if you open a physical shop, we have a very simple mathematics - a percentage of the people who enter your shop, will buy something. A percentage of the people who pass by your shop will enter your shop. A percentage of the people living in this area or visiting will pass by your shop.

So, you largely depend on the location of your shop, and good locations are expensive to rent or buy.

With the internet marketing, if you open an online shop, you need to secure it with a good location, or in other words - a good ranking for your keywords in the search engines. That is, if you sell "summer shoes" you will need to rank in the first places when a user searches for "online shoes" otherwise your webpage will get no or little traffic, which translates as a shop with no customers in the real world.

Who can provide you with good ranking in the search engines? Well, there are plenty of those SEO experts, who know things about in-page optimization, keywords density etc. and can help you with that. Well, not for free that is. Their services cost a lot, and there is a good reason behind it. They spend a lot to do the job.

Not only in terms of getting qualified, but they also pay for expensive software and web hosting in order to be able to run their campaigns.

Apart from spending thousands of dollars on their software, they rent VPS (Virtual Private Servers) and Dedicated Servers to run their campaigns for providing you with the precious backlinks to your webpage.

Things are even more complicated. They do not simply blast your web page with links - they pick the most suitable places where to place them, then they need to make sure they are indexed with the search engines, and after that they need to provide these backlinks with backlinks! Amazing, right? This is what SEO experts call "tiers". There may be a second tier, a third one, and some go even beyond that limit.

Well, if your first tier, or the links directly to your webpage, consists of only 100 links, the second tier will be 100 times larger than the first one, as all of the original 100 links need to get backlinks themselves. The third tier in this case will be 10,000 times larger than the first one.

Imagine what resources are necessary to achieve this! What bandwidth for the webhosting service, what software and knowledge!

VPS & Dedicated Servers reviews

Article Source: http://EzineArticles.com/8289187

Top 5 Considerations For International SEO

Considering a global expansion in 2012? Extending your web presence internationally can be challenging, especially without local resources at your disposal. But, with the right preparations it can be done. Understanding the basic principles of International SEO will ready you to enter a new foreign market successfully. Here are five critical considerations to account for prior to embarking on global SEO.

Goals & Limitations

Don’t rush the process of analyzing your existing resources and identifying potential barriers to entry. Future changes are likely to be expensive and short-cuts now can eventually be detrimental to your SEO.

Start by assessing your target market. Are you focused on a region (Latin America), a language (Spanish speakers), or a single country (Spain)? These are important distinctions that will impact all other decisions to follow.

Assess the strengths and limitations of your existing content management system (CMS). Assess and plan for various IT questions such as how you intend to handle subdomains and directories or if you’ll be able to localize URLs.

Review external factors like legal requirements, whether local hosting is a necessity, or if specific advertising laws are relevant to your industry

Search Engine Selection

Identify which search engines are most popular in the countries you're targeting. Don’t assume the search engine landscape will mirror that of the United States.

In many foreign countries, Google’s presence is far more pronounced, while in others, a local or regional company dominates. In Europe, Google accounts for more than 90 percent market share. In Russia, Yandex is the most prominent search engine and in China, Baidu is the front-runner.

When considering which search engines to target, take note: unless a user has unique personalized settings, most search engines default to the user’s local version. Meaning, if you're in Germany you will automatically be directed to Google.de. As a result, it's essential to do keyword research as well as rank checking on the local level.

Site Structure Considerations

Given any technical limitations you identify, choose a web structure that is optimal for your business’s aims. In addition to server site and other local signals such as addresses, phone numbers, links, etc., the format you select will impact search engines’ assessments of your target market. Likewise, these assumptions will ultimately determine your rankings within that geography.

You may choose to use a country code top-level domain like site.fr, a generic top-level domain (GTLD) like fr.site.org, a subdirectory with a GTLD like site.com/fr or a URL parameter like site.com?loc=fr. The pros and cons for each are different.

When selecting a structure the answer is not absolute. What may be the best choice for a large enterprise service provider with operations worldwide may be detrimental for a small B2C focused on expanding into Canada.

Decide if you want a uniform format and design for all your expansion locales or if you’d prefer to have flexibility and diversification between websites. Cultural and linguistic differences should drive these decisions. A picture of a tall, blond woman may be right for a women’s magazine in Germany but not one in Japan.

Language localization also requires advanced planning. Without it, your translators might encounter space problems. For example, on average, German words are 30 percent longer than English words. Determine in advance, if you plan on keeping wireframes the same across all languages; establish clear guidelines for style, script size, word or character count; and leave space in your original language layout for localized text length variation.

Optimization Principles

As you research strategic keywords, be sure to perform your analysis and search volume assessment on a local level in order to understand which queries are most relevant for your market. Page optimization basics apply regardless of whether your site is targeted toward the French market or the United States.

Drive page optimization by inserting your target keywords in the URL, title tags, meta description, header tags, and page content. Don’t forget to optimize pictures and videos with localized captions, headlines, and alt-texts. Often image optimization presents a comparably easy opportunity to drive additional traffic.

To gain authority in your target country or region, focus on inbound links from local sites. For example, try to obtain links from French bloggers and newspapers if you're targeting France. As with link building anywhere, the more interesting and relevant your content is, the greater your chance to earn a link.

Localization Guidelines

Users will be less likely to provide credit card information, sign up for your newsletter, or simply trust you, if their experience is flawed by a less than professional translation, so don’t rely on automated translator tools (albeit powerful but not perfect) such as Google Translate for your website.

Once you have your perfect translation, it still may need to be optimized for search. For example, more colloquial terms frequently have higher search volumes. Using a keyword more than once may be better than using a synonym that is rarely searched for. Striking the right balance between an SEO friendly localization and an eloquently worded translation is key.

Lastly, consider cultural factors when deciding how to allocate funds. In depth product research may be more crucial in some countries than in others. China is an excellent example of a market where you’ll likely need to spend more resources to understand the nuances of the consumer psyche.

Without a doubt, cultural relevance and content quality will affect conversion rates.

Source by: http://goo.gl/XokeI

How Search Engine Works

The term "search engine" is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in radically different ways.

Crawler-Based Search Engines

Crawler-based search engines, such as Google, create their listings automatically. They "crawl" or "spider" the web, then people search through what they have found.

If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.

Human-Powered Directories

A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted.

Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only xception is that a good site, with good content, might be more likely to get reviewed for free than a poor site.

"Hybrid Search Engines" Or Mixed Results

In the web's early days, it used to be that a search engine either presented crawler-based results or human-powered listings. Today, it extremely common for both types of results to be resented. Usually, a hybrid search engine will favor one type of listings over another. For example, MSN Search is more likely to present human-powered listings from LookSmart. However, it does also resent crawler-based results (as provided by Inktomi), especially for more obscure queries.

The Parts Of A Crawler-Based Search Engine

Crawler-based search engines have three major elements. First is the spider, also called the crawler. The spider visits a web page, reads it, and then follows links to other pages within the site. his is what it means when someone refers to a site being "spidered" or "crawled." The spider returns to the site on a regular basis, such as every month or two, to look for changes.

Everything the spider finds goes into the second part of the search engine, the index. The index, sometimes called the catalog, is like a giant book containing a copy of every web page that the spider finds. If a web page changes, then this book is updated with new information.

Sometimes it can take a while for new pages or changes that the spider finds to be added to the index. Thus, a web page may have been "spidered" but not yet "indexed." Until it is indexed -- added to the index -- it is not available to those searching with the search engine.

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Best SEO Company Sydney For Growing your Business

Top Tips For On Page Optimization
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Best SEO Company Sydney For Growing your Business

Heard regarding SEO Companies?

Do you know what are the advantages and benefits you can get from a professional SEO Company?

Yes, you are maybe confused about these SEO Companies, or with SEO itself. You can have heard it many things but you do not know exactly how it works and what are the benefits of it. So don't worry, this article will give you better understand about SEO and the benefits you can get from it, so read on.

Search engine optimization or SEO can provide internet users an easy access to your business website. Definitely, your business means a lot to you, this is the main source of income that you have right now, so you can't easily give your trust to SEO Company, to do the work for you.

It may not be that easy to rely on a SEO Company for your business achievement. There are still a lot of questions that bothers you at the moment. Well, in order to help you out, this article will give you some benefits you can get from a professional SEO Company.

In Sydney, Professional SEO Company can be trusted. They will definitely give you the declaration that they can help you to have a Growing your Business. They will eager to let you know the responsibilities that they have with your business as soon as you work with them. As well, they can't be called professional, if they do not deserve to be called as one.

SEO Company will aid you to be on the top rank of the search engines results. They have the proficiency and know how tools in order for you to be on that situation.

You definitely know that most people use the internet for information, services and products, through the search engines. So you will be having a lot of chances to have plenty of visitors and in turn to be your customers.

Professional SEO Company can help you track and monitor the record of your success, with the help of their years of experience with search engine marketing. They are great in identifying the right keywords that can generate traffic and can ensure speedy results. The expertise that they have includes internal and external expertise. So they have the capability to give you performance feedback.

SEO Company can provide with keyword rich contents that can be useful to users and to the search engines which can lead to traffic and visibility. So these users can be your customers. With the aid of the SEO Company, you win the battle with your competitors. For sure you have a lot of competitors, but with this internet marketing that SEO Company can provide, you will be ahead of them all.

Wondering how to find the best SEO Company?

That's simple. Just type in the topic or subject of your business website on the search engines like Google, Yahoo and Bing then open the websites that are on the top rank, and look for the SEO Company Sydney who made them on that position then contact them for Growing your Business.

Article Source: http://EzineArticles.com/621699

Top Tips For On Page Optimization

Actually SEO services divided into three parts. The First one is known as advance SEO suggestion. In this particular SEO industry several SEO analysts are using this part before choosing the domain name of a site. They usually put the targeted market or most targeted key phrase into the domain name.

But if the client is not influenced by this advance SEO suggestion and if they are keener to put their brand name into the domain then the remaining two parts are available for SEO analyst. The first one is on page optimization and off page optimization.

You can define the off page optimization as the entire web promotion of a site. The total SEO work done on the back end of a site is also known as off page optimization and entire SEO Work done into the front end of a site which is viewed by visitors and crawlers is known as on page optimization.

The cumulative effect of off page optimization reflects to the growth of keyword placement into the search engines through on page optimization. Thus it is know as the basement or you can say the soul of any SEO services. This part of optimization is done very carefully, smartly and should be done after a strong internet research for that site.

20 Tips which to be maintained when you done any on page optimization.

1. Title tag of every page should be unique and keyword infusion into the tile tag should be done smartly.
2. Meta descriptions of all pages should be written uniquely and also a well measured knack of keyword alteration into the description should be their.
3. Try to avoid image links or flash links or Java script links for inter linking of you site.
4. Optimize the images of your site with "Alt Tag" because crawlers are unable to read images. Thus put some effective sentence into the "Alt tag" which is containing your selected key phrases as well.
5. Ensure "search engine bots" with adaptation notification are placed at all of the pages.
6. Do not forget to check whether any broken links exist on your site or not.
7. In case of internal linking of your website, you should use text links and try to alternate your keywords into those texts.
8. Remember you should use targeted keywords as text in case of cross linking between your own pages.
9. Do not forget to infuse your selected keywords into your web content for every page and those keywords should be relevant with the page content or topic.
10. Try to spread text links for important web pages from your main page (index page) of your website.
11. If the site is older but newly come to you then check whether their any black hat techniques are used or not, if so then remove them quickly.
12. Remember links of your all web pages should be short and easily accessible by search engine crawlers. Change unwontedly long links if exist.
13. Do not forget crawlers are unable to read image contents. So try to avoid images for placing your content and place contents within the text part of your web page.
14. Make sure that robot . txt of your site should be placed with appropriate instructions.
15. If your site has enormous pages then situate a site map at your website for visitors.
16. Canonical issue should be solved before starting off page optimization.
17. Try to place a common header and footer text within H2 tag. Here you can alternate your keywords for increasing keyword density.
18. Do not forget to situate a XML feed or a ROR site map at your site and the link of that feed should exist as a link at the index page of your website.
19. Ensure the important links of your website should be static. Try to avoid dynamic links for your important business pages.
20. W3C Validate is mostly required for SEO which ensures conformity of your site with all kind of browsers.

Article Source: http://EzineArticles.com/1098762

SEO Companies Sydney, Outsourcing SEO Business

Seo that is Search Engine Optimization is one particular of most crucial methods to boost the traffic on the internet. The approach of editing internet contents according to the criteria of the search engine is called Search Engine Optimization (Seo). Right after the construction of website which is associated to Australia, your subsequent step need to be the optimization of the search engine. You ought to preferably outsource the Seo function to Sydney search engine optimization businesses due to different factors.

Sydney search engine optimization businesses are uniquely qualified for the job of keeping day-to-day watch at changing nature of Seo Sydney and modifying site style Sydney on day-to-day basis in a bid to improve visitors on your internet site. Seo Sydney has a excellent team which does lot of analysis, when they are given a internet site to enhance the targeted traffic. They constantly function with internet site style Sydney and the website owners to come up with the fabulous concepts to get maximum traffic to the site. The Sydney Search engine optimization businesses can devote its complete concentration to the Seo work as opposed to the internet site owners who also have to concentrate on core organization. You can also save up to 100% costs of search marketing and advertising expenditures as this work would be completed by the Search engine optimization Sydney.

By outsourcing Seo Sydney, you can make the transition from effort based campaign to result based efforts as the campaign will be fully target-based. By outsourcing your Seo Sydney, you can lower your costs and get a lot more worth in service. By outsourcing the Seo function to Sydney search engine optimization organizations, you can concentrate on your core strategies and outsource the tough function to the outsourcing businesses. Seo Sydney helps you to drive increased site visitors to your site at a lower cost.

Seo Sydney also maintains day-to-day site visitors reading and statistical analysis so that they can modify the core strategy of securing the best rankings of the web site on the search engine at the net. As per the information analysis received everyday, the team decides the modifications in the strategy employed for finding the leading ranking and escalating the site visitors and converting the sales of the company.

If you do Search engine optimization perform in-house, the time and effort expenses you much more than if you outsource Seo work to Sydney search engine optimization corporations. You will get all the expertise and services with regards to internet site in reasonable prices. So, when you should outsource Seo function to Sydney search engine optimization corporations.

Source by: http://www.seocompany.net.au/