Google Core Update 2016: Analysis of Winners and Losers

The new year has begun with a confirmed Google update. However, what was initially believed to be either a change to Panda or Penguin is in fact a core ranking algorithm update. Here, we take a look at the fresh data from the Searchmetrics Suite.

Background to Google update

We were expecting a Penguin update for the start of 2016. Initial analyses from the weekend 9/10 January were focused on this. The changes in the Google rankings were considerable on a global scale and various services that measure changes in Google search results came to similar conclusions.

Meanwhile several Google employees have spoken about the update via Twitter: John Mueller and Gary Illyes have confirmed that the observed turbulence is in fact due to a Google update – not the expected Penguin update, but an update to the core ranking algorithm.

Analysis: lots of change, few observable patterns

We have pulled fresh research data from the Searchmetrics Suite to analyze the changes in Google search results. We observed massive changes in the top 100 websites by SEO Visibility (our flagship indicator for online performance) – 50% of the websites that are now amongst the winners and losers are different to before the update. This holds true for both desktop and mobile SERPs. We have tried to detect any patterns that are characteristic of a quality update, which we will now have a closer look at.

Content quality is decisive

We drew attention to the volatility of the search results following last update of 2015 – Phantom III / Quality Update. This volatility matches again with the current data. In particular in the USA publisher websites with pieces of content that rank with brand keywords and entities have witnessed heavy losses in visibility. Brands, on the other hand, have seen a boost in rankings. This trend is not yet noticeable in other international markets, which could indicate that the update has not yet been rolled out globally.

Let’s take a look at the biggest loser in the US – theatlantic.com. This publisher has primarily lost with old URLs that ranked for brand keywords and entities:

It is apparent that many loser domains are classic print publishers and their losses in rankings mainly stem from older content pieces. Additional publisher who lost rankings are newyorker.com, vanityfair.com, arstechnica.com, fastcompany.com and economist.com.

These losses amongst publishers are mainly compensated by corresponding gains amongst brands such as alaskaair.com.

Parallel to this development many publishers have actually won in Google.com search results. Particularly those publishers with current or holistic content. Top winner according to our most recent Suite data is gq.com. On gq.com the biggest winning URL is a comprehensive article about NFL star Tom Brady, shown here in the screenshot on the left.

The article contains photos and a video and a lot of text (more than 3000 words including an interview). A test with Content Optimization in the Searchmetrics Suite shows that the article covers all important subtopics about entity Tom Brady.

Additioanl publishers who gained visibility are time.com, qz.com, howstuffworks.com, politico.com and inquisitr.com.

Whether a publisher or brands won or lost for a specific keyword is dependent on the individual QDF score that Google calculates according to current events and user behavior, particularly search volume. For topics that are current, obviously publishers with current content witnessed visibility gains.

In summary, the quality of the content is absolutely decisive for rankings.

User intent instead of content

One group of winners is particularly suprising for SEOs: educational games. Domains such as brainpop.com and mathplayground.com with landing pages such as this:

The screenshot is no cropped, this is actually the complete page. If you are thinking of cloacking or hidden content, just take a look at the Google cache:

From a classical SEO perspective, these rankings can hardly be explained. There is only one possible explanation: user intent. If someone is searching for “how to write a sentence” and finds a game such as this, then the user intention is fulfilled. Also the type of content (interactive game) has a well above average time-on-site. According to SimilarWeb, the duration of an average visit to BrainPOP is more than 8 minutes, with a bounce rate below 20%.

Even though the site regained rankings, BrainPOP is a good example of the downside of having a lot of pages with low amounts of content: each page only ranks for a few keywords, as our Content Performance analysis shows quite well:

Conclusion: High quality, longform content pieces that cover a topic in-depth are the winners in many areas. But the sheer amount of content is not decisive for rankings, rather the question of whether the content is relevant and fulfils the user intention.

De-indexed guitar tab pages

Websites that offer guitar tabs have been completely de-indexed in some cases.  Let’s take a look at the visibility of ultimate-guitar.com as an example:

This change, being de-indexed, has been implemented globally. This has also been carried out for guitartab.com in the US:

Due to the branch specific nature of this complete de-indexation of thousands of URLs, we suspect this change was implemented manually. In addition, ranking positions have been filled by pages with effectively the same content (guitar tabs). The former market leader Ultimate Guitar still ranks for some keywords, however, typically with relatively low quality subpages in correspondingly low ranking positions. The complete domain has not been de-indexed. While the subdomain tabs.ultimate-guitar.com has been completely de-indexed, the editorial content can still be found in the Google index.

As always we will continue to monitor the data and keep you abreast of any further changes. Have you noticed any changes in your rankings or have any more info about the update? – Let us know in the comments below.

Google Doodle Honors Opening of Eiffel Tower

Once contemptuously referred to as “a truly tragic street lamp,” the Eiffel Tower of Paris, France, was opened on March 31, 1889, and to celebrate the 126th anniversary a new Google Doodle has been created in its honor.

Happy St. Patrick's Day Google Celebrate with Doodle

Google Doodle: St Patrick's day marked with shamrocks playing fiddles

St Patrick's Day is a global celebration of Irish culture on or around March 17. It particularly remembers St Patrick, one of Ireland's patron saints, who ministered Christianity in Ireland during the fifth century.

Wish you a Happy St. Patrick's Day!!!

Google Explain The Status of Panda Algorithm

Over the past week or so, there has been a lot of confusion over Google's Panda algorithm. Specifically, does it run in real time or has it not run in over four months.

For More Information Visit at: https://www.seroundtable.com/google-panda-clarification-19992.html

Anna Atkins' 216th Birthday Google Doodle

Anna Atkins was an English botanist and photographer. She is often considered the first person to publish a book illustrated with photographic images. Some sources claim that she was the first woman to create a photograph. Wikipedia

Google Doodle on 16th March, 2015

SEO Web Site Design in Los Angeles

Search Engine Optimization is also known as SEO and is one of the most important elements of online visibility. SEO Services Los Angeles has several different tools that can be effectively used for making your website content highly optimized or for creating SEO website design in Los Angeles.

The fact is that search engine optimization (SEO) is more of a technical process that initiated the adaptability of certain key factors on your website to help your website in getting a higher rank in search results. If you are new to website design then you might ask why SEO in web design LA?

The answer is that SEO website design is no more just another aspect; it has become an important requirement that you can't do without. The time has passed when having a company or business website was enough; now the only way to fight online competition is by having optimized websites.

SEO website design in Los Angeles stresses on user friendly design layouts that will be easy to use by both the webmaster as well as the SEO California specialists. SEO website design in Los Angeles offers several benefits like cross-browser compatibility and layouts that follow W3C compliant and have a clean as well as functional markup for content.

There are two important aspects that you need to be clear about while focusing on SEO website design Los Angeles and they are:

The Design Layout: The firm that you choose should be able to use the various elements of design in a meaningful manner to portray the organizational values and offers made to the customer. The design layout apart from being neat, clean and attractive should follow all W3C compliant or standards so that it can be ranked by different search engines. One of the important aspects that most people are unaware of is that Flash animation can't be read by search engine spiders. Hence if you design a website in flash then it will look very attractive and good but then it will not be optimized by search engines and will have low or no ranking at all. Secondly, the website layout should be made in such a way that the content boxes and navigation look neat and not complex.

Content on your website: Content is one of the most important aspects of SEO California and website design in Los Angeles. All search engine spiders will go through your content in order to rank your website and index it too. You need to focus on the active content on your website and ensure that they are keyword driven. Keywords are basically important words that not only define your business area but are also used the most by visitors for finding their requirement. For example: If you have a business that sells gardening equipments then you need to lay emphasis on keywords like gardening equipment, gardening tools, garden tools, landscaping tools etc. These are the type of keywords that most of the visitors will use while looking for spade, rake, pruning shears etc.

For further information, please visit Web site Design Los Angeles.

Article Source: http://EzineArticles.com/1338367

Grassroots SEO - Strategy, Process & Life Cycle

If you're a patron at search events, conferences and workshops, you might walk away the way I typically do: full of "stuff" to try but no clue where to start. Weeks go by, your notes become a beautiful art piece with dozens of brown coffee cup circles and doodles, eventually getting crumpled into a ball and tossed across the room just next to the trashcan you were aiming for.

There goes another $1,300 of inspiration without actionable takeaways. In this post, I'm going to give you a way to organize information you receive (and some of my own tactics) into what you will now and forever call an "SEO Strategy."

There are rockstars who multi-task and play all the search channels at once, optimizing content, creating links, rendering videos and engaging with social media elements while juggling 12 bowling pins and guzzling an energy drink. Good for them. For the rest of us, let's stick to something a bit more palatable and a lot more doable.

Below you'll find the basic layout of your 6-12 month campaign, starting with what's in your SEO strategy. Let's start with milestones. You can put your milestones into a Google Spreadsheet in bold, font 24. Paste items in between milestones respectively, as you grow in your understanding of SEO best practices and techniques.

You can also use project management tools, such as TeamWorkLive.com or Basecamp, both of which allow you to calendar your milestones and create assignable task lists beneath them. If you're an agency, you can create templates and cookie cutter your boilerplate SEO campaign. Example:

Milestone 1 - Your SEO Strategic Plan (1 Month)

You are going to get to hundreds of ideas and tools thrown at you for keyword research, spying on competitors, finding link opportunities and elements to consider when planning your SEO campaign. Problem is, most presenters don't actually say "okay, add these line items to your research to-do list, phase 1 of 5 in your holistic SEO strategy", they just say "here's some stuff you can do".

What's in Your SEO Plan?

Below is a list of reports and actionable lists to carry over to your project management system (or spreadsheet). The planning phase can take up to a month, but will save you a lot of time and frustration later in the campaign. Remember, this is boilerplate, so you can squeeze in new research and data-mining tasks you pick up from events. Isn't it nice to have a place to start putting the "stuff"?

1. Obstacle Analysis Report (OAR) - This report will help you discover potential crawl and indexing issues. It has little to do with content, and is mostly focused on how search engine-friendly a website is. Criteria might include: checking for broken links and duplicate content, analyzing HTML and XML sitemaps, optimizing robots.txt and .htaccess files, to help crawlers get to the content you want indexed and away from the content you don't. The OAR might also include a review of Webmaster Tools, an audit from your seomoz.org campaign, and possibly data from similar online tools. Basically, your on-page "stuff" goes here.
2. Competitor Analysis Report (CAR) - This is your baseline report, your Day 1, your "aha" moment, where you get to discover some exciting things about your competition, and some occasionally depressing things about your current SEO performance. Having access to Hitwise is the most ideal starting point (if you can afford it). If not, tools such as Compete.com, SEMRush, KeywordCompetitor, and OpenSiteExplorer.org can give you really nice insight into where your competitors are earning links, what keywords they are getting traffic from (AdWords and natural search), and even tell you how much more money they spent on specific keywords last month versus the month prior (a keyword performance indicator). For local businesses, WhiteSpark's Local Citation Finder does a darn good job of finding competitor business citations and sorting them by seomoz.org's own Domain Authority for easy prioritizing.
3. Link Analysis Report (LAR) - This report is fun. Using tools like those in the seomoz.org arsenal, or possibly giving Ontolo a spin, you'll be seeking out and creating an organized inventory of link opportunities. Categorize your opportunities by classifications such as: Web Directory, Business Directory, Industry Blog, Regional Blog, Industry Portal, Industry Forum, Industry Experts, Niche Social Networks, and so forth. From here you have a few choices of how to store the information. I prefer Buzzstream, an Eric Ward-approved link tracking software, but Google Docs will do the job as well. If you do use a Google spreadsheet, break your classifications into their own tabs or link building becomes unmanageable.
4. Keyword Discovery Report (KDR) - You'll already have a boatload of data from the first three reports to help with this, possibly the most important, report. You can also explore a number of other tools to help tally up all the keyword opportunities. WordTracker and Google AdWords will provide some excellent ideas, but nothing will beat what you'll find in your own web analytics and Webmaster Tools (provided you are actually tracking conversions and/or sales). With competitor data, you can run pivot tables in Excel to learn about the frequency of keywords the major competitors appear to be receiving traffic from. Purge out the terms that are too broad or not searched enough to be bothered with, sort by relevancy and search volume and you've got yourself a list of keywords to optimize for.

Now that you have all this terrific data, what the heck do you do with it? Here's where actionable items or deliverables come into play.

• Put your OAR items into a To-Do List within your project management system (under the milestone of On-Page SEO)
• Put your CAR items into a Google spreadsheet so you can track and monitor changes over time
• Put your LAR classifications into one or more To-Do List within your project management system (under the Off-Page SEO milestone), put the opportunities into a spreadsheet or Buzzstream
• Put your KDR into a Google Docs spreadsheet, create a new tab called Content Tracking Spreadsheet with a column for just the top 100 or so keywords, and create columns to track Page Name, Title, Meta Description, Has Video?, Image Name, Image Attributes, Has 450+ words of Content? Matt Cutts Didn't Throw Up, Is Engaging? etc. In your PM system, your content writing tasks can be assigned (put the list under the On-Page SEO milestone)

Now that the technical stuff is done, you get to start the creative and social media campaign planning. Pull a group of super smart people into a room for a full day and come out with awesome link bait, widget, tools/giveaways, and other creative link building strategies to add under your respective milestones.

Now that the technical stuff is done, you get to start the creative and social media campaign planning. Pull a group of super smart people into a room for a full day and come out with awesome link bait, widget, tools/giveaways, and other creative link building strategies to add under your respective milestones.

Milestone 2 - On-Page SEO (2 Months)

There are thousands of smart (and sometimes silly) things you can do to optimize your website. You already have a To-Do List assigned in your project management system to square away OAR findings, and a To-Do List for your content team based on the keyword themes you want to optimize for. This initial phase of your SEO shouldn't take more than 60-90 days and typically isn't rocket science.

You're going to get all sorts of new ideas from the seomoz.org blog, Search Engine Land, SEO Roundtable, and thousands of Tweets if you follow #seo in Twitter. Therefore, if you're using a project management system, your template will be growing and growing over time.

Local and Ecommerce websites will have a few special To-Do Lists for data feed optimization, location-based landing pages, and a few other things you might extract from David Mihm's Local Search Ranking Factors or elsewhere.

Milestone 3 - Off-Page SEO (3 Months for the Basic Tasks, 6 for Moderate)

Mike Essex wrote an excellent post awhile back on 99 Ways to Build Links by Giving Stuff Away. I also like to use my Meetup.com group to have everyone provide 1-3 creative link building ideas to everyone who requests ideas, along with some crowd-sourcing tools, such as Amazon Mechanical Turk and similar services. Choose the top ideas based on the business and industry and add them to an Advanced SEO To-Do List in your project management system. You will definitely need to create several project briefs for each idea so it makes sense to the tech and marketing teams.

I keep a Google spreadsheet going that has nearly 400 link building opportunities now (thank you Eric Ward).

You'll also have a list for Basic Link Building (industry destinations and directories), Moderate Link Building (outreach, and slightly more technical than submission-based linking). Advanced link building tasks are really more of an initiative and can be tracked outside of the the project management system as ongoing marketing innovation.

Milestone 4 - Social Media Optimization (1 Month for Setup)

This milestone gets a bit tricky and requires getting in bed with those crazy social media people we all love. Perform an audit of all the current destinations our SMM teams are working with and insure they all contain relevant keywords, profile links, and (if location-based) business name, address, and phone number.

Next, seek out new social media opportunities, such as niche social destinations, popular social networks that have not been claimed yet (Google+ might be a good start). You might even buy lunch for the social team, and then try to give them training on how to blog with keyword-rich links every so often. If their eyes start going crazy as if you fed them after midnight, run away and try again another day. If not, train your social team, in distributing content, video, and micro-blogging to give you a serious lift in ranking. The trick is to make them think it was all their idea.

Milestone 5 - Video & Mobile (2 Months for Setup)

Technically, you can break video and mobile into two different milestones. But for the sake of the novel this post has become, let's bundle them together. For video, I recommend having a quick chat or consult with a pro, such as Mark Robertson of ReelSEO on campaign, channel and distribution ideas. Get ready to setup some video XML sitemaps and to start distributing video to relevant sharing networks. Also be prepared to start using video ads (PPC), which may help long term placement on key YouTube videos.

For mobile, you'll want to slip ONE task in for Milestone 2, insuring your mobile users have a custom experience that's mind-blowing and award winning. The rest will revolve around the creation of mobile apps for your products, mobile search optimization, and possibly even a few short code campaigns. We love Vegas, so I'm always excited to get my MB SMS offers from Mandalay Bay).

I've Completed My Milestones, Now What?

If you get through all the milestones (6-12 months on average - some might overlap, but they don't have to), your project management system should be empty of tasks. If so, you're no longer in Production Mode, you're now in Operations Mode and need only use your link and campaign tracking tools (here's a sample) for your day-to-day SEO initiative. However, you may elect to start over and repeat the entire process annually, depending on the results from the first round.

Now you have 5-6 vehicles of SEO in an organized form. You may decide to create a page for each milestone on your yellow notepad when you attend SEO conferences and events. If a presenter gives you some cool "stuff" to do, you should be able to easily classify the task into one of these buckets, so later you can update your project management template, as though you were putting another piece into a seemingly endless puzzle; which beats the heck out of creating scribble for your crumble ball with beautiful coffee rings on it.

Do Businesses Need Web Development and Internet Marketing Companies

It cannot be denied that the modern world is the world of internet. People prefer to involve internet in every task. Right from searching for local shops to hiring service providers for business, everything can be done online. Internet has successfully provided employment to many. Today, it is hard to imagine a world without the internet.

In such a scenario, how can businesses leave out this aspect? Be it a small, medium, or large enterprise, it is good to have an online presence. A website that represents the business house has become mandatory for entrepreneurs. Though it asks for some investment at the initial stage, you are sure to derive a lot of benefit from it. You may need to invest in an appropriate web development company and internet marketing company at the start, but you are sure to reap sweet fruits.

Below mentioned is how a good quality Web Development Services will help you:

You may need to build a custom website for your business. You may not be able to do it yourself as it requires complex coding and thorough knowledge of web development. Hiring an in house team may prove expensive. Besides, you may find it redundant after a short span of time. It is advisable to hire a web development company instead. It will assist you in building a professional website for your business and maintaining it.

Below mentioned is how a good quality internet marketing service will help you:

A website for your business also helps in lead generation. You can obtain new clients or potential clients by the medium of your website. But you need to indulge in internet marketing to achieve this goal. Hiring the services of a reliable Internet Marketing Company becomes compulsory in such a situation. You can continue concentrating on your core business while the external service provider is bringing business for you.

As an entrepreneur, you need to work considerably. You need to have strong leadership skills so that you can get the maximum out of your team. You can reduce half the load from your shoulders if you hire a web development company and an internet marketing company that you can count upon. It may seem to be a bit expensive. But at the end of the day, you are getting way more than what you pay for!

Business houses find it beneficial to hire a Web Development Company and an Internet Marketing Company for their website. It may seem to be expensive but it is recommended.

What Would Google Bot Do?

When building or optimizing a website you have to keep in mind you need to do things so the website can be found in search engines pretty well. Therefore you have to ‘obey’ to the rules of Google. And since Google sends its bots around to find what site is relevant it might be a good idea to consider ‘what would the Google Bot do?’ when optimizing a site.

Resource by: http://www.stateofsearch.com/what-would-google-bot-do/

Top 5 Considerations For International SEO

Considering a global expansion in 2012? Extending your web presence internationally can be challenging, especially without local resources at your disposal. But, with the right preparations it can be done. Understanding the basic principles of International SEO will ready you to enter a new foreign market successfully. Here are five critical considerations to account for prior to embarking on global SEO.

Goals & Limitations

Don’t rush the process of analyzing your existing resources and identifying potential barriers to entry. Future changes are likely to be expensive and short-cuts now can eventually be detrimental to your SEO.

Start by assessing your target market. Are you focused on a region (Latin America), a language (Spanish speakers), or a single country (Spain)? These are important distinctions that will impact all other decisions to follow.

Assess the strengths and limitations of your existing content management system (CMS). Assess and plan for various IT questions such as how you intend to handle subdomains and directories or if you’ll be able to localize URLs.

Review external factors like legal requirements, whether local hosting is a necessity, or if specific advertising laws are relevant to your industry

Search Engine Selection

Identify which search engines are most popular in the countries you're targeting. Don’t assume the search engine landscape will mirror that of the United States.

In many foreign countries, Google’s presence is far more pronounced, while in others, a local or regional company dominates. In Europe, Google accounts for more than 90 percent market share. In Russia, Yandex is the most prominent search engine and in China, Baidu is the front-runner.

When considering which search engines to target, take note: unless a user has unique personalized settings, most search engines default to the user’s local version. Meaning, if you're in Germany you will automatically be directed to Google.de. As a result, it's essential to do keyword research as well as rank checking on the local level.

Site Structure Considerations

Given any technical limitations you identify, choose a web structure that is optimal for your business’s aims. In addition to server site and other local signals such as addresses, phone numbers, links, etc., the format you select will impact search engines’ assessments of your target market. Likewise, these assumptions will ultimately determine your rankings within that geography.

You may choose to use a country code top-level domain like site.fr, a generic top-level domain (GTLD) like fr.site.org, a subdirectory with a GTLD like site.com/fr or a URL parameter like site.com?loc=fr. The pros and cons for each are different.

When selecting a structure the answer is not absolute. What may be the best choice for a large enterprise service provider with operations worldwide may be detrimental for a small B2C focused on expanding into Canada.

Decide if you want a uniform format and design for all your expansion locales or if you’d prefer to have flexibility and diversification between websites. Cultural and linguistic differences should drive these decisions. A picture of a tall, blond woman may be right for a women’s magazine in Germany but not one in Japan.

Language localization also requires advanced planning. Without it, your translators might encounter space problems. For example, on average, German words are 30 percent longer than English words. Determine in advance, if you plan on keeping wireframes the same across all languages; establish clear guidelines for style, script size, word or character count; and leave space in your original language layout for localized text length variation.

Optimization Principles

As you research strategic keywords, be sure to perform your analysis and search volume assessment on a local level in order to understand which queries are most relevant for your market. Page optimization basics apply regardless of whether your site is targeted toward the French market or the United States.

Drive page optimization by inserting your target keywords in the URL, title tags, meta description, header tags, and page content. Don’t forget to optimize pictures and videos with localized captions, headlines, and alt-texts. Often image optimization presents a comparably easy opportunity to drive additional traffic.

To gain authority in your target country or region, focus on inbound links from local sites. For example, try to obtain links from French bloggers and newspapers if you're targeting France. As with link building anywhere, the more interesting and relevant your content is, the greater your chance to earn a link.

Localization Guidelines

Users will be less likely to provide credit card information, sign up for your newsletter, or simply trust you, if their experience is flawed by a less than professional translation, so don’t rely on automated translator tools (albeit powerful but not perfect) such as Google Translate for your website.

Once you have your perfect translation, it still may need to be optimized for search. For example, more colloquial terms frequently have higher search volumes. Using a keyword more than once may be better than using a synonym that is rarely searched for. Striking the right balance between an SEO friendly localization and an eloquently worded translation is key.

Lastly, consider cultural factors when deciding how to allocate funds. In depth product research may be more crucial in some countries than in others. China is an excellent example of a market where you’ll likely need to spend more resources to understand the nuances of the consumer psyche.

Without a doubt, cultural relevance and content quality will affect conversion rates.

Source by: http://goo.gl/XokeI

Twitter Finds – 11/11/11

The recap this week is going to be a small one because I created a massive one for #pubcon. However, I did see the following articles and they had some great information.

Pubcon Massive List

Miss #Pubcon? 2011 Vegas Recaps of Sessions & Links to Photos

Blogging

Free Formatting Checklist for Guest Authors and Paid Contributors – Ann Smarty

SEO

4 Graphics to Help Illustrate On-Page SEO – Rand Fishkin

7 Signs You Shouldn’t Hire *That* SEO Agency – The Future Buzz

What Google Plus Company Pages Are Teaching Us – Search Engine Land

8 Tips to Maximize Your Branded Presence in the Google Local Search Results – Blumenthals

The Clickthrough Rate Equation In Organic Search, Part Two – Search Engine Land

Update: Google Local Mixed Results Hit the Blender – Dream Systems Media

News

Twitter Communications Head Sean Garrett Leaving the Company – ReadWriteWeb

Bing Central: Bing’s New Self-Promotional User Hub – Search Engine Land

Identified, The Search Engine For Professionals, Opens Public Access To Its 50 Million Rankings – TechCrunch

Social Media

How NOT to Network on Twitter: 5 Common Pitfalls and how to Avoid Them – SocialNomics

What Google Plus Company Pages Are Teaching Us – Business 2 Community

3 Simple Ways Scheduling Tweets Can Help Brands… And 3 Ways It Can Hurt – Social Times

Now It’s Facebook’s Turn For 20 Years Of FTC Privacy Audits – Search Engine Land

Google

Google May Penalize Ad Heavy Pages – Search Engine Land

Keyword “Not Provided” By Google Spikes, Now 7-14% In Cases – Search Engine Land

Google+ Pages Now Open For Businesses, Brands, Places & More – Search Engine Land

PPC

An SEO Guide to Adsense, Ads and Placement – SEOmoz

Professional Search Engine Optimization Services

Search engine optimization or SEO is all about achieving website popularity and maximum visibility in the leading search engines. Professional search engine optimization services include copywriting, website design, keyword optimization and more. These services are expected to maximize the potential of your website.

Advantages of SEO Services

With a large number of websites being uploaded day by day, there is stiff competition in the field. SEO service is ideal to generate more traffic to your businesses. This service will enhance your online presence and brand recognition in top search engines such as Google, MSN, Yahoo, AltaVista and others. It is not necessary that a company seeking this service should be a well-established one; even a small business firm can create a high ranking website and attract more customers to its business.

Search Engine Optimization Process

To optimize the sites in the search engines, prime focus is given for the keywords. Understanding the requirements of the clients and their business, keyword rich content should be written. Utilizing internet based tools and techniques, the most relevant and appropriate keywords are researched and given to the copywriters. To make a website search engine friendly, the processes include modifying and creating meta tags, title tags, site maps, flash content, editing duplicate contents and so on. After ideally completing the optimization process, the websites are submitted in the major search engines.

Service Providers

Professional search engine optimization service providers usually perform an all in all function. For website optimization, there will be web programmers and developers well-versed in ASP, PHP, JSP, and all types of website technologies. Their services include SEO web design, SEO copywriting, link building, and web hosting among others. There will be talented SEO professionals providing services to businesses dealing with real estate, E-commerce, medicine, education and more. All these services are made available at affordable rates, these days. Before opting for such services, it is important to find the right service providers who have long term experience in the field. You should choose providers who can successfully meet your requirements.

Professional Search Engine Optimization - Viral SEO Services, being a professional SEO company in Sydney, Australia, specializes in offering affordable search engine optimization services for the clients.

Source By: http://EzineArticles.com/1861980

RECENT POST

How Search Engine Works

Best SEO Company Sydney For Growing your Business

Top Tips For On Page Optimization

Top 10 SEO Tips By Steve Wiideman

How Search Engine Works

The term "search engine" is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in radically different ways.

Crawler-Based Search Engines

Crawler-based search engines, such as Google, create their listings automatically. They "crawl" or "spider" the web, then people search through what they have found.

If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.

Human-Powered Directories

A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted.

Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only xception is that a good site, with good content, might be more likely to get reviewed for free than a poor site.

"Hybrid Search Engines" Or Mixed Results

In the web's early days, it used to be that a search engine either presented crawler-based results or human-powered listings. Today, it extremely common for both types of results to be resented. Usually, a hybrid search engine will favor one type of listings over another. For example, MSN Search is more likely to present human-powered listings from LookSmart. However, it does also resent crawler-based results (as provided by Inktomi), especially for more obscure queries.

The Parts Of A Crawler-Based Search Engine

Crawler-based search engines have three major elements. First is the spider, also called the crawler. The spider visits a web page, reads it, and then follows links to other pages within the site. his is what it means when someone refers to a site being "spidered" or "crawled." The spider returns to the site on a regular basis, such as every month or two, to look for changes.

Everything the spider finds goes into the second part of the search engine, the index. The index, sometimes called the catalog, is like a giant book containing a copy of every web page that the spider finds. If a web page changes, then this book is updated with new information.

Sometimes it can take a while for new pages or changes that the spider finds to be added to the index. Thus, a web page may have been "spidered" but not yet "indexed." Until it is indexed -- added to the index -- it is not available to those searching with the search engine.

RECENT POST

Best SEO Company Sydney For Growing your Business

Top Tips For On Page Optimization
Top 10 SEO Tips By Steve Wiideman

Best SEO Company Sydney For Growing your Business

Heard regarding SEO Companies?

Do you know what are the advantages and benefits you can get from a professional SEO Company?

Yes, you are maybe confused about these SEO Companies, or with SEO itself. You can have heard it many things but you do not know exactly how it works and what are the benefits of it. So don't worry, this article will give you better understand about SEO and the benefits you can get from it, so read on.

Search engine optimization or SEO can provide internet users an easy access to your business website. Definitely, your business means a lot to you, this is the main source of income that you have right now, so you can't easily give your trust to SEO Company, to do the work for you.

It may not be that easy to rely on a SEO Company for your business achievement. There are still a lot of questions that bothers you at the moment. Well, in order to help you out, this article will give you some benefits you can get from a professional SEO Company.

In Sydney, Professional SEO Company can be trusted. They will definitely give you the declaration that they can help you to have a Growing your Business. They will eager to let you know the responsibilities that they have with your business as soon as you work with them. As well, they can't be called professional, if they do not deserve to be called as one.

SEO Company will aid you to be on the top rank of the search engines results. They have the proficiency and know how tools in order for you to be on that situation.

You definitely know that most people use the internet for information, services and products, through the search engines. So you will be having a lot of chances to have plenty of visitors and in turn to be your customers.

Professional SEO Company can help you track and monitor the record of your success, with the help of their years of experience with search engine marketing. They are great in identifying the right keywords that can generate traffic and can ensure speedy results. The expertise that they have includes internal and external expertise. So they have the capability to give you performance feedback.

SEO Company can provide with keyword rich contents that can be useful to users and to the search engines which can lead to traffic and visibility. So these users can be your customers. With the aid of the SEO Company, you win the battle with your competitors. For sure you have a lot of competitors, but with this internet marketing that SEO Company can provide, you will be ahead of them all.

Wondering how to find the best SEO Company?

That's simple. Just type in the topic or subject of your business website on the search engines like Google, Yahoo and Bing then open the websites that are on the top rank, and look for the SEO Company Sydney who made them on that position then contact them for Growing your Business.

Article Source: http://EzineArticles.com/621699

SEO Strategy That Supercharges your Website Revenues

For most people new to the home based Google Adsense web business, the thought of producing it large, so quickly, seams to overwhelm them, given the hype that circulates day-to-day in the world wide web advertising field. Most of information passed all more than the world wide web about Adsense income is shrounded in half truths and does not reflect the basics of Search Engine Optimization Method, that any inexperienced webmaster should fully grasp with ease and effectively outdo any competitors.

Initial, like any offline business, 1 can’t overlook the value of development more than a Extended period of time in all elements connected to your internet site growth and deveopment. There are two major growth parameters in any website The On Page Search Engine Optimization Technique and The Off Page Search Engine Optimization Technique. Each of these Search Engine Optimization strategy are so associated that none can survive with no the other.

The On Page Search Engine Optimization Technique involve The structure of the Title Tags on your web page, The Keywords and phrases, The Description Tag, The Robot Text file, The Keyword density, The keyword Positioning, The Alt Image Text, The h1, h2, h3 Tags and The positioning of the Navigational Hyperlinks, While the Off Page Search Engine Optimization Methods is solely dependent on The quantity of Reciprocal hyperlinks on your webpage, Non Reciprocal Links to your webpage The quantity of fresh content material on your webpage. Please, kindly note the use of the word “webpage”. Webpage, given that this is the fundamental unit of ranking used by practically all search engines.

The Search Engine Robots are such intelligent that they are in a position to decipher, from the content of your webpage, the Keywords and phrases and the Keyword Density the moment they pass by means of your internet site. The robots will also take the initial 20-25 words of the most related sentence on your content which you notice on the description of your webpage as soon as they have indexed it. For this reason one might feel that On Page Search Engine Optimization Strategy may not be as important, but for the purpose of Off Page Optimization, The h1, h2, h3 tags and the webpage content material are the fundamental reason for any webmaster to want to link to your site.

The competitors for targeted guests is Immense. This implies that its crucial to incorporate all these elements on your webpage because fundamental reasoning will prevail even though ranking is done by the search engines. A Webpage which has accomplished On Page Optimization will rank much better than that which has not, even though it may have good content material.

Off Page Optimization SEO Technique is the cradle of ranking by the search engines. The more related internet pages that have linked to you, the far better for your web site. There is some basic understanding that, the anchor text used in linking really should be comparable to the content material on your webpage, but any significant webmaster will inform you that not withstanding the anchor text, the content from each WebPages linking to every single other should be closely associated. If your webpage content is about Acne, linking to a webpage about health with Acne anchor text will hurt your ranking.

Source by: http://www.seocompany.net.au

SEO Companies Sydney, Outsourcing SEO Business

Seo that is Search Engine Optimization is one particular of most crucial methods to boost the traffic on the internet. The approach of editing internet contents according to the criteria of the search engine is called Search Engine Optimization (Seo). Right after the construction of website which is associated to Australia, your subsequent step need to be the optimization of the search engine. You ought to preferably outsource the Seo function to Sydney search engine optimization businesses due to different factors.

Sydney search engine optimization businesses are uniquely qualified for the job of keeping day-to-day watch at changing nature of Seo Sydney and modifying site style Sydney on day-to-day basis in a bid to improve visitors on your internet site. Seo Sydney has a excellent team which does lot of analysis, when they are given a internet site to enhance the targeted traffic. They constantly function with internet site style Sydney and the website owners to come up with the fabulous concepts to get maximum traffic to the site. The Sydney Search engine optimization businesses can devote its complete concentration to the Seo work as opposed to the internet site owners who also have to concentrate on core organization. You can also save up to 100% costs of search marketing and advertising expenditures as this work would be completed by the Search engine optimization Sydney.

By outsourcing Seo Sydney, you can make the transition from effort based campaign to result based efforts as the campaign will be fully target-based. By outsourcing your Seo Sydney, you can lower your costs and get a lot more worth in service. By outsourcing the Seo function to Sydney search engine optimization organizations, you can concentrate on your core strategies and outsource the tough function to the outsourcing businesses. Seo Sydney helps you to drive increased site visitors to your site at a lower cost.

Seo Sydney also maintains day-to-day site visitors reading and statistical analysis so that they can modify the core strategy of securing the best rankings of the web site on the search engine at the net. As per the information analysis received everyday, the team decides the modifications in the strategy employed for finding the leading ranking and escalating the site visitors and converting the sales of the company.

If you do Search engine optimization perform in-house, the time and effort expenses you much more than if you outsource Seo work to Sydney search engine optimization corporations. You will get all the expertise and services with regards to internet site in reasonable prices. So, when you should outsource Seo function to Sydney search engine optimization corporations.

Source by: http://www.seocompany.net.au/

Expect From a SEO Consultant

Australians have weathered the financial storm for years now since the global economic recession hit. Many had to tighten their belts, so to speak, as they taken hits in their jobs, professional services, and businesses. People lost their jobs, took pay cuts and even declared bankruptcy. Nowadays, things are looking up financially and Australians are starting to pick up the pieces and make their money move again.

What is a good way to build up a successful business from almost nothing and have fun doing it? If you will ask a SEO consultant in Sydney, selling good products or services over the Internet may be one of the best answers. Not only does it require little financial investment to start with, but it offers the satisfaction and accomplishment of working with clients from all over the world. However, it also entails one important thing: online marketing knowledge. People or even established companies which have engaged in online business and transactions should have an excellent website. A business website must have several elements such as a good web design and search engine optimisation (SEO) plan in place.

Successful business websites that have lots of website traffic and maximise it by converting browsers into consumers, are all search engine friendly. Unfortunately, people who are business savvy are not automatically SEO experts. What they need to do is get the best SEO consultants in Sydney, Brisbane, or in any place they can find one near their locality. An SEO professional possesses certain characteristics that a small business owner or a company boss should know before hiring one. Talented search engine marketing consultants must know more than just link building and internal linking techniques. They know by heart the tasks and responsibilities of starting a search marketing campaign from the ground up and initially, this includes an implementation of a good SEO strategy. SEO consultants have a top level knowledge of search engine optimisation counting indexing skills, ranking methods, online sector categorisation, competitor analysis, and various link building strategies.

Other than the technical skills required for the job, business owners and company bosses could also look for other characteristics in a potential SEO consultant. Of course a SEO consultant is an internet marketing expert too. SEO professionals must show their marketing prowess through their robust client portfolio. They are honed in the insights and response to market needs and behavior of browsers so they can translate this knowledge into a success SEO marketing campaign for their client.

An excellent SEO consultant in Sydney recommends Australian entrepreneurs to leverage the power of local online marketing to expand their reach beyond traditional offline tri-media marketing. The internet is fun and robust to beat the financial crisis and everyone has an equal opportunity. If you have a business whether it is a home based business or a medium scale one, talking to a good SEO consultant in an hour will definitely open your eyes to opportunities you've never imagined before.

Source by: http://ezinearticles.com/?expert=Elijah_Jordan_Kim

Off Page Search Engine Optimisation

SEO experts have suggested that a greater percentage of search engine optimization has to be done off the page because several search engines such as Google determine the importance of website based on the number of links that come from external websites.

On-page optimization is now considered easier and hence, many webmasters use on-page optimization exhaustively. To improve search engine results, search engines now emphasize on off-page factors. Google has its own patented page rank algorithm which concentrates more on off-page factors while determining page rank of a website. However, this off-page optimization has been in discussion from 1994.

Off-page optimization of website is achieved using sources outside the website. To improve search engine indexing for certain keywords, webmasters should try to relate their website from external pages.

Increasing page rank by improving search engine indexing can be done using search engine optimization. Off-page optimization technique involves link building strategy. Any webmaster interested in showing his website in the top pages of Google search engine should look for off-page optimization to increase search engine ranking.

To get your website included in long term search engine profile, you need to perform off page optimization. Every website owner is looking for a place in search engine result pages. Search engines determine your website ranking for specific keywords depending on authority. Authority is determined by search engines not only by the contents present in your website. Inbound links and outbound links related to links to and from your website are also considered while determining your website's authority. Moreover, authority of websites to which your website is affiliated is also calculated to establish authority of your website.

Off-page search engine optimization in the present world wants you to spread words about your website as much as possible. This means that your website content has to be socialized. This can be done by providing your site contents through RSS feeds. Establishing your website by means of news and media also brings more links to your website. As your website content is available in several places like news, aggregators, blogs, and media companies, it will get more links from the outside. Authority of website also develops because of the availability of website in many places.

Social bookmarking websites are considered very important for off-page SEO. Many social bookmarking websites such as Digg, del.icio.ous, Stumble Upon, etc are very popular. These websites have high authority established by search engines. As you can easily post your website content on the social bookmarking website using blog posts, you can get quality back links to your website effectively. To get deep inbound links, your website viewers can be encouraged to use bookmarking websites throughout your website. Inturn, you get your contents added to their bookmark, which is beneficial for off page SEO.

You must try to include your links to leading directories in your niche. Search engine algorithms consider the source of links to your website. Just by increasing the number of links to your website, you cannot expect great results. The links should come from those places that are relevant to your own website. Search engines can identify the difference between relevant and irrelevant links. When links come form websites with keywords similar to your niche, they are valued high by the search engines. On the other hand, if you get so many links from other websites that are not related to your website, they are not well acknowledged by search engines.

Using all off page SEO techniques, you will develop a circle of profiles that improves authority which inturn increases profile ranking, generating more authority and the process continues. Various off page SEO tactics such as peer-to-peer promotion, link building, advertising, and internet marketing have to be followed all together to achieve desired results.

When you are taking efforts to achieve off page SEO, you have to concentrate more on relevance. You should match SEO techniques with the requirements of your website viewers. With usage of optimization techniques, your search engine ranking will improve. This will definitely bring more visitors to your website. If you don't exploit increased traffic to your website, you end up with wasting your efforts. Internet users will not be satisfied if they don't get what they want from your website.

Your optimization techniques should aim at exhibiting the relevance of your website with keywords. The website must contain high quality content and information that fascinates people interested in your niche. A professionally designed website will only benefit from professionally planned and executed off page SEO.

Your website must contain internal links and the anchor text used is very important. Don't waste this space by providing irrelevant text like click here or go here. Use keywords and key phrases as anchor text. The text you use at different places must be different. Alternatively, you can also use contextual qualifiers that are related to your website. While trying to include keyword phrases, take care that you avoid explicit repetitions that disrupt the flow of the contents.

Following is a short and useful list of sources that you can exploit for increasing number of inbound links:

Themed portals – Article directories such as ezine and discussion forums related to your website niche.

Press releases – Many news websites like BBC allow external websites to post content and links. You can exploit this feature to include new and fresh information related to your website. As these media websites have many readers, your website will be visited by more number of people. Further, search engines will crawl popular websites very often.

Organization websites – Several nonprofit organization websites encourage many people to become a member and promote their website. You can join as many websites as possible as long as they are related to your website content.

Discussion forums – The discussion forums are places that get more traffic everyday. In the signature, you can include your website link and participate in interesting discussions.

Affiliate program – If you have a profitable business, start an affiliate program for your website, and invite many affiliates to join hands with you. This way, you can quickly increase website authority, as the affiliates will happily promote your website if you provide them rewards.

RSS feeds – Internet users will be interested in subscribing to your RSS feeds if you present information in the format they like.

Advertising – Many popular internet directories allow you to publish your links at a fixed cost.

PPC campaigns – To establish relevance of your website with keywords, participate in PPC campaigns to publish your website links in several blogs and websites that are unreachable otherwise.

Source: http://www.opseo.co.uk