Internet is different in 2014. Yes, it existed back in 1998 and even earlier, believe it or not, but back in those times we used it to download some obsolete chat software only. Or almost only.
Some 15 years later, business is turning more and more towards the virtual space. Imagine you want to open a shop. What are some of the difficulties you are going to face?
What to sell. It depends on your qualifications and knowledge.
How to sell it? Again, it is entirely up to how capable a merchant you are.
Where to sell it? Well, here the internet is what matters.
Because, if you open a physical shop, we have a very simple mathematics - a percentage of the people who enter your shop, will buy something. A percentage of the people who pass by your shop will enter your shop. A percentage of the people living in this area or visiting will pass by your shop.
So, you largely depend on the location of your shop, and good locations are expensive to rent or buy.
With the internet marketing, if you open an online shop, you need to secure it with a good location, or in other words - a good ranking for your keywords in the search engines. That is, if you sell "summer shoes" you will need to rank in the first places when a user searches for "online shoes" otherwise your webpage will get no or little traffic, which translates as a shop with no customers in the real world.
Who can provide you with good ranking in the search engines? Well, there are plenty of those SEO experts, who know things about in-page optimization, keywords density etc. and can help you with that. Well, not for free that is. Their services cost a lot, and there is a good reason behind it. They spend a lot to do the job.
Not only in terms of getting qualified, but they also pay for expensive software and web hosting in order to be able to run their campaigns.
Apart from spending thousands of dollars on their software, they rent VPS (Virtual Private Servers) and Dedicated Servers to run their campaigns for providing you with the precious backlinks to your webpage.
Things are even more complicated. They do not simply blast your web page with links - they pick the most suitable places where to place them, then they need to make sure they are indexed with the search engines, and after that they need to provide these backlinks with backlinks! Amazing, right? This is what SEO experts call "tiers". There may be a second tier, a third one, and some go even beyond that limit.
Well, if your first tier, or the links directly to your webpage, consists of only 100 links, the second tier will be 100 times larger than the first one, as all of the original 100 links need to get backlinks themselves. The third tier in this case will be 10,000 times larger than the first one.
Imagine what resources are necessary to achieve this! What bandwidth for the webhosting service, what software and knowledge!
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