1. Content is King:
Google’s latest search engine algorithms focuses more and more on content, which means there is less focus on keyword saturation and more focus on whether or not the content is actually relevant to the keywords.
2. Social Signals Will Be Even More Important
3. Mobile-Friendly SEO will grow
4. Online Security Will Become More Important in Rankings
5. Increased focus on conversations instead of keywords
6. Link Building Will Focus on Brand Mentions
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