Web Development For Higher Visitor Traffic

Web design is an indispensable part of the construction of a website. Successful web design requires constant efforts on the part of the web designer. Web development is strongly influenced by the web designers understanding of the psychology of the visitors. A quality web design can have a positive impact on the visitors who seek information from your website. Web design influences the visitor's website behavior. The time span for which the visitor stays on your website, navigates across web pages, etc depends on the patronization of web design by the visitor. Hence, web development must be user-centric and user specific. Web development is an interesting process as well as a challenging task. However, if done well, your web design can yield positive results. High traffic will automatically generate high profits and your website will be successful.

A good web design has certain quintessential properties that differentiate it from other web designs'.

1. Content is the king

Web development stage requires quality content to be posted on the website. You must offer what the customers are looking for. You need to be innovative. Use highlighting, bullets and numbering for better presentation. The content of on web pages must be highly qualitative. The information needs to be apt and refreshing. Your content must reflect your services. Your products must be advertised strategically. Information regarding pricing and particulars must be present for the customers to see. Feedback from users would make a good testimonial reference on your website. A newsletter would be advantageous as it caters to a large audience base. Potential customers must feel glued to your website in order to enjoy high conversion rate.

2. SEO web design

Websites with high traffic employ various search engine optimization tools for their web pages to be visited. This may involve the use of web analytics, catchy advertisements, effective link building, keyword placing, etc. These tools help your website to rank higher on the search engines. Placing some search words in your website content can help your website to perform better on the search engine. SEO is effectively utilized on well known websites. Strategic marketing is also carried out and web design is structured keeping into mind the SEO requirements. An SEO web design enhances visitor quality on your website.

3. Web design is superior

Web design in these websites is superior. The links offered on the web pages are in an operating condition. The navigation is easy. The information is apt and sequential. Systematic presentation of content and effective link building help the websites to prosper. Moreover, there is a sitemap provided for easy navigation. Information is highly desirable and available. SEO is used in an effective way so as to attract traffic.

Hence, for any web design to score, presentation matters. The technical aspects need to be sound and working. Moreover, the eye of the visitor must feel lured when your web pages are opened. Only then can web development and web design ensure higher profitability for your business.

Raj Andrews is a senior experienced web developer with Apex Global Solutions specializing in Custom Website design, ECommerce web development LA, Content Management System, Web Site Maintenance, Logo Development, Company Brochure Design, California Marketing Agency Branding Firm, SEO Los Angeles, Multimedia Development.

Article Source: http://EzineArticles.com/1353602

Why Your Website Design Is Critical In Attracting New Clients

Websites are the first line of communication a business has with potential clients. It is the easiest way for people interested in your services to find your company and research it and assess your company's viability. A custom web site is the easiest way to describe what services your company offers, and more importantly, how to order and purchase your products. In today's market, potential clients have access to hundreds of websites for everything under the sun. Making your company's website stand out is critical in attracting and keeping new customers.

Creative website development and web maintenance is paramount in establishing a sense of confidence in potential clients surfing the web who land on your site. Even the smallest typos, slow links and distracting features such as popup windows or flashing ads can make clients click away from your business to a more user friendly web design. That's why it is more important than ever to design a web platform that conveys the real character of your business, emphasizes the strengths of your company and cleanly and neatly outlines ways for customers to interface with your business. Reaching new clients and securing new revenue is easier with a stable, well-structured, secure site.

Professional website design can make the difference between attracting clients and Keeping them. On a site that is easy to navigate, the viewer can move quickly and efficiently through different pages while always having an easy link back to the homepage. A site that is customer friendly subconsciously reflects a business that is well-designed and customer oriented. Keeping information on each page current and clearly organized creates a sense of trust and confidence in the viewer that extends to their interaction with your business. If they feel they can trust your website, they will trust your business as well. Keeping them on your page helps ensure their business.

More than ever, companies need to focus on website maintenance and website trends. Creating easy and secure checkouts is critical to finalizing a transaction. And in today's fast-paced virtual economy, keeping your business's website easy and quick to use is critical when there are limitless options available to potential customers. Finding a reliable company to design, maintain and improve your company's website can make the difference in growing your revenue. The best way to increase your business is to invest in a web platform that supports your company's standards and invites new clients to stay and use your services, rather than those of your competitor.

Apex Global Solution is web marketing and website Design services Provider; we have highly qualified web developer, designer and SEO Experts. AGS is Best Web Development Company and Internet Marketing Company in California. Email us at: info[at]apexglobalsolutions.com Or Call 213 624 2600

Article Source: http://EzineArticles.com/6669980

Why SEO Comes First

I’ve been an SEO for many years and during that time I’ve worked with all sorts of web developers – each with their own mix of talents and enthusiasm. For all their hard work, good intentions and passion, generally speaking they’ve all been a massive dud when it comes to one particular aspect of online marketing: search engine optimisation.

It’s not the fact that web designers tend to be bad at SEO that’s the problem – in fact I’m glad they are otherwise there would be no work for people like me. The problem starts when they claim that they do understand it, partly in order to secure the work.

And for the record, whilst I wholeheartedly appreciate that there is a distinction between designers and developers, I have found each are guilty protagonists, so I apologize if I use these terms interchangeably. If pushed I would also say that your average Mac user knows far less about SEO than your average PC user (and take from that what you wish), but as I am about to explain, having a little knowledge could well be worse than having none at all.

Web Designers’ Views on SEO

Generally, when you ask a web designer what he or she knows about SEO – if their sun-starved faces don’t completely go blank – they may talk about title tags, pretty URLs and maybe even a sitemap.

What’s for certain is that they won’t discuss anything other than the on-site technical aspects of their websites.

That’s fine – these are important parts of optimization and many designers don’t even get that far. I’ll go further and say thank goodness that the days of frames are long gone whilst the irony of not a single Flash website showing up in Google for the phrase “Flash website” isn’t lost on an SEO.

So, let’s consider a typical scenario. Along comes your average relatively clueless client to a web designer studio and they (or their sales team) go through the sales process, show them how great their existing clients’ websites look and demonstrate their excellent hosting plans as the client nods along enthusiastically to the sales patter.

Five minutes before the sales meeting closes, the clients ask about this SEO they’ve read so much about. The design team issues a final gush about how all their sites are search engine friendly and will easily be found by the spiders and what’s more, they even install Google analytics for free! And so the deal is done.

Six months down the line and sales on the client’s site are lackluster, traffic is low and the return on investment is negligible. Along comes an SEO, and before he can even say “Your site has canonicalization problems and no call to action”, the client’s defences are up. He’s already “had SEO done” and it didn’t’ work – anyway, he’s now spending his marketing budget on Yell.com and an advert in the local press.

Thank you, Mr Web Designer – another potential client gone, another website without a marketing plan and another detractor of SEO as a profession.

SEOs’ Views on Web Design

Let’s flip this around and ask an SEO about Web Design and – if they even find the time away from their ridiculous workload to answer – they may talk about HTML, headers, bodies and footers and maybe a bit about PHP or CSS. Ask them if they can also provide a website and they would have no hesitation in referring you to someone else who knows better – probably someone they are connected to through a LinkedIn account.

In the same way a car mechanic might be a dab hand at making a vehicle go faster, he wouldn’t for one second assume he’s also best suited to then race it. Web designers have to detach what they do from anything to do with what a contemporary SEO would do.

Web designers are hurting the search marketing industry at the very source. When clients whose understanding is only as good as the person who is telling them think that SEO is what web designers do, we’re at the bottom of a big uphill battle.

This is the fundamental problem – web designers are the gatekeepers. They are client’s first port of call and because their work is what the client sees and understands, it is they who influence the site’s design and functionality.

It’s generally up to the SEO to then clean up the mess and rectify the oversights the developers and clients between themselves have left. This is never good news – just as no mother likes to hear that their children are ugly, no web designer likes to be told their site needs changing.

Why SEO Comes First

The following list skims the surface of what a good SEO will do for their client. Immediately, it is clear that our responsibilities go way beyond onsite optimization and whilst the term SEO remains, our role and scope is considerably wider ranging. If there is a web developer out there who considers all of these aspects, then good on you – but I doubt you have time to do all this as well as design websites.

• Site Accessibility
• Keyword Research
• Content Creation/Strategy
• Link Acquisition
• Social Media
• Pay Per Click
• Search Protocols
• Community Involvement
• Local Search

Putting the Cart Before the Horse

Two parts of what an SEO provides are largely ignored by web designers, much to the disaffection of their clients: Keyword Research and Traffic Acquisition.

Keyword research should be the starting point of any web build. If you do not know what your prospective customers are looking for, how do you know what words the site should be optimised for? Formula One designers consider the tracks their cars are going to go around before they build the cars. Fisherman consider what fish they are after before they choose the nets they use. Why wouldn’t a website be built and optimized for the words they need to target?

The second and most important part of SEO which web designers fail to recognise is how the site is going to generate traffic. How and why should the site you are building get traffic and make sales? Pretty images and compliant code doesn’t get you very far.

Web developers rarely consider the strategy of how to make this happen: whether the solution is ultimately through content marketing via a blog, attracting inbound links through link bait or integrating a solid social media strategy, making these decisions before the site is built makes a huge difference to any website’s ROI.

Separation of Responsibility

Each party cannot be expert across the other’s discipline. It is important that each party has an understanding of the other.

What Web Designers need to concede and explain to clients is that whilst their sites may be search engine friendly, they are not offering SEO.

To claim anything else undermines our fledgling profession and misleads clients. We have enough bad SEOs doing that already!

Source by: :http://www.sitepoint.com/why-seo-comes-first/