2016 is a year where companies need to focus even harder on their search engine optimization efforts than every before to ensure that they exceed their clients expectations and dominate their industry in a competitive online environment.
You need to remember that all your competitors have the same idea you have and they are working hard to push their company up the rankings to that first page, where they increase their chances of being noticed by one of their clients and increase their chances of making a sale, boosting their branding and achieving success moving forward.
With this in mind, you need to know the trends for 2016 in terms of SEO and what you can do to improve your visibility, reach a wider audience and achieve online success. For many companies this starts with hiring a reputable internet marketing company who can assist them in achieving their success, working alongside them daily to boost their visibility and take their SEO efforts and run with them, ensuring that everything is done by the book to make them more visible to Google, their clients and other search engines on a daily basis.
The first trend you will notice in 2016 is that companies are now focusing on more than only Google when it comes to SEO. Google is a major player with most people relying on their search engine to find products or services online, so they should still remain your leading focus, but there is also Yahoo, Bing and other search engines you can focus on, ensuring you tick all the boxes in terms of search engine optimization for all of them, so you can enjoy good results across the board moving forward.
Another focus that is a 2016 SEO trend is social media searches. Unlike previous years finding products and services via social media is growing daily. The younger generation are relying on recommendations from family and friends and use social media more than others. What this means is you need an effective social media campaign in order to achieve results online and this is probably one of the most important aspects of your social media campaign this year.
Then you will find that 2016 is not all technical. Up to now search engine optimization has been about the technical side of things; keyword research, customer analysis and website analysis for example. You will find that 2016 is all about the content. Google wants to make their users have the best search experience, which means they are focusing on content. 2016 will see the quality of content playing a much higher role in search engine optimization, so ensure that you have superior quality content that is informative and interesting and attracts clients to your website daily.
Local optimization is another 2016 SEO trend that is going to take centre stage this year. Since Google introduced their Local SEO algorithm, companies are rallying to ensure that they tick all the boxes required by this top search engine. This means focusing on adding locations to your long tailed keywords and ensuring your company name and address appears on every web page, not only on your contacts page. In order to make head way with local SEO remember to register with as many online directories as possible and start a Google + account to achieve success.
Finally, you will find that the final SEO trend for 2016 is aimed at the mobile user and no surprise there. More people are relying on their mobile devices than every before and for companies to succeed online you have to take these users into consideration. Google is rewarding companies that take the initiative and create a mobile friendly website moving forward.
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